Salesforce Sales Cloud vs NetSuite CRM: A Detailed Comparison

In today’s highly competitive business landscape, customer relationship management (CRM) solutions have become essential tools for organizations to manage their sales processes and enhance customer interactions. Two popular CRM platforms in the market are Salesforce Sales Cloud and NetSuite CRM. In this article, we will provide a comprehensive comparison of their features, pricing, user reviews, and integration capabilities to help you make an informed decision for your business.
Salesforce Sales Cloud Features
  • Contact and Lead Management: Salesforce Sales Cloud allows you to effectively manage your contacts and leads, ensuring that you have all the necessary information at your fingertips. The platform provides a centralized database to store and track customer interactions.
  • Opportunity Management: With Salesforce Sales Cloud, you can easily manage your sales opportunities, track progress, and analyze the probability of closing deals. The platform provides real-time visibility into your sales pipeline, helping you make informed decisions.
  • Sales Forecasting: Salesforce Sales Cloud offers advanced forecasting capabilities that enable sales teams to predict revenue accurately. The platform leverages historical data and provides insights into sales trends, allowing organizations to make data-driven decisions.
  • Workflow Automation: Automation is a key strength of Salesforce Sales Cloud. The platform allows you to automate repetitive tasks, such as data entry and follow-ups, freeing up valuable time for your sales team to focus on closing deals.
  • Reporting and Analytics: Salesforce Sales Cloud provides robust reporting and analytics capabilities. It offers customizable dashboards and reports that provide real-time insights into sales performance, allowing you to identify strengths, weaknesses, and areas for improvement.
NetSuite CRM Features
NetSuite CRM is a comprehensive CRM solution that offers a broad range of features to manage sales processes, marketing campaigns, and customer support. Here are some key features of NetSuite CRM:

  • Lead and Opportunity Management: NetSuite CRM allows you to capture and track leads, convert them into opportunities, and manage the entire sales process. The platform provides a unified view of customer interactions, enabling sales teams to prioritize and close deals efficiently.
  • Sales Forecasting and Quoting: NetSuite CRM offers robust forecasting capabilities, helping organizations accurately predict revenue and plan their resources. The platform also enables easy creation and management of quotes, ensuring consistency and accuracy in pricing and proposals.
  • Marketing Automation: NetSuite CRM provides powerful marketing automation tools to create and execute targeted campaigns. The platform allows you to segment your customer base, personalize messages, and track campaign performance, helping you drive engagement and conversions.
  • Customer Support and Service: NetSuite CRM includes service management features to track and resolve customer issues effectively. The platform allows you to log and track customer cases, assign them to the appropriate teams, and provide timely and satisfactory resolutions.
  • Customization and Scalability: NetSuite CRM offers extensive customization options to tailor the system according to your business needs. The platform is highly scalable and can accommodate the growing needs of organizations of all sizes.

Salesforce Sales Cloud vs NetSuite CRM
25.00 / month
  • Starter Plan
  • Professional Plan
  • Enterprise Plan
  • Enterprise Plan

Starter Plan: Start fast with sales, service, and email outreach tools Priced at USD 25/user/month* (billed annually) Professional Plan - Complete CRM for any size team Priced at USD 75/user/month* (billed annually) Enterprise Plan: Deeply customizable sales CRM for your business Priced at USD 150/user/month (billed annually) Unlimited Plan: The ultimate platform for growth, USD 300/user/month* (billed annually)

NetSuite CRM pricing
NetSuite pricing is not publicly disclosed, as it is tailored to each customer’s needs. Factors such as the number of users, the required functionality, and the level of customization will affect the final pricing. Generally, NetSuite’s pricing is considered more suitable for mid-sized and larger organizations due to its comprehensive suite of functionalities.

To obtain accurate pricing information for NetSuite CRM, it is recommended to contact the NetSuite sales team or a certified NetSuite partner who can provide a customized quote based on your business requirements.

User Reviews
Both Salesforce Sales Cloud and NetSuite CRM have a large user base and generally positive reviews. SalesforceSales Cloud has consistently received high praise for its user-friendly interface, extensive customization options, and robust feature set. Users appreciate its scalability and the ability to integrate with other Salesforce products seamlessly.

NetSuite CRM, on the other hand, also garners positive reviews for its comprehensive functionality, seamless integration with other NetSuite modules, and its ability to provide a unified view of customer interactions across departments. Users often highlight the platform’s customization capabilities and its role in streamlining business processes. Here are some customer reviews for NetSuite CRM and Salesforce sales cloud

  • “Netsuite is user-friendly and has a great layout.” – Vanessa L.

Mid-Market(51-1000 emp.)

  • “Good ERP with a Broad Scope of Bolt-ons and Integration-Friendly – Great for up to Mid-Size Business” – Vince L.

Mid-Market(51-1000 emp.)

  • “Feature-rich cloud-based ERP Solution – A solution you can grow with” – Jon F.


Small-Business(50 or fewer emp.)

Salesforce Sales Cloud user reviews

  • “Increases communication between our sales team” – Winston A.

Subject Matter Expert

Real Estate

Mid-Market(51-1000 emp.)

  • “It is very for make automate your sales process business” – Prabhakar k.

Software Engineer

Mid-Market(51-1000 emp.)

  • “Fantastic salespeople selling products you don’t need and shouldn’t buy” – Richard B.

Small-Business(50 or fewer emp.)

Salesforce Sales Cloud Integration
  • AppExchange: Salesforce's AppExchange is a marketplace of third-party applications and integrations. Sales Cloud users can access a vast library of pre-built integrations to extend the functionality of the CRM platform. These integrations cover various areas such as marketing automation, customer service, finance, and more.
  • API Integration: Salesforce provides a robust set of APIs, including SOAP and REST APIs, allowing developers to build custom integrations with Sales Cloud. This flexibility enables businesses to connect Sales Cloud with their existing systems and automate data exchange between platforms.
  • Salesforce Connect: Salesforce Connect enables users to access external data sources, such as databases or web services, from within Sales Cloud. This feature allows for real-time access to data residing in other systems, providing a unified view of customer information.
  • Integration Hubs: Salesforce provides integration hubs like MuleSoft, which offer advanced integration capabilities and tools. These hubs facilitate complex integrations between Sales Cloud and multiple systems, both on-premises and in the cloud.
NetSuite CRM Integration
NetSuite CRM, as part of the larger NetSuite ERP suite, offers robust integration capabilities to connect with other systems within the NetSuite ecosystem as well as external applications. Key points regarding NetSuite CRM integration include:

  • SuiteCloud Platform: NetSuite’s SuiteCloud platform provides a range of tools and technologies to integrate NetSuite CRM with other systems. It includes SuiteTalk (Web Services), SuiteScript (custom scripting), SuiteFlow (workflow automation), and SuiteAnalytics (reporting and analytics).
  • Pre-Built Connectors: NetSuite offers a variety of pre-built connectors to popular applications, allowing for seamless integration with systems such as email marketing tools, e-commerce platforms, and financial systems. These connectors simplify data synchronization and streamline business processes.
  • Customization and Extensibility: NetSuite CRM’s SuiteBuilder and SuiteScript tools enable businesses to customize and extend the system’s functionality. This flexibility allows for the creation of tailored integrations with specific business requirements and the ability to automate processes between NetSuite CRM and other systems.
  • SuiteCloud Developer Network (SDN): The SuiteCloud Developer Network provides resources, documentation, and a community for developers to collaborate and share best practices for integrating NetSuite CRM with other applications.
  • Training and Support: Salesforce Sales Cloud provides comprehensive training resources, including online documentation, video tutorials, and a vibrant community of users and developers. The platform also offers various support channels, such as phone support and a dedicated support portal, to assist users with their queries and issues.

NetSuite CRM offers training resources, including documentation, webinars, and training courses, to help users maximize the platform’s capabilities. NetSuite also provides support through phone, email, and a support portal, ensuring that users have access to assistance when needed.

Salesforce Sales Cloud and NetSuite CRM are both powerful CRM solutions that cater to the diverse needs of businesses. Salesforce Sales Cloud excels in its user-friendly interface, extensive customization options, and wide range of integrations. NetSuite CRM, as part of the NetSuite ERP suite, offers comprehensive functionality, seamless integration with other NetSuite modules, and scalability for growing businesses.

When deciding between the two platforms, it is essential to evaluate your specific business requirements, budget, and long-term growth plans. Consider factors such as the size of your organization, the complexity of your sales processes, and the need for integration with other systems. Additionally, it’s recommended to request demos, and trial versions, and reach out to current users for their feedback to gain firsthand insights into the platforms’ suitability for your business.

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