MailerLite vs ConvertKit: Which Email Marketing Tool is Better for Small Businesses?

The following are the primary variations between MailerLite and ConvertKite: ConvertKit does not provide drag-and-drop email templates, although MailerLite does.

ConvertKit provides advanced subscriber tagging, whereas MailerLite does not. ConvertKit does not have a fully functional free edition as MailerLite does. ConvertKit does not have countdown timers, while MailerLite does. Speaking about getting on the conversion tracking as soon as possible…

ConvertKit offers email and live chat support if you need assistance getting unstuck or configuring your new email marketing and automation platform. Also, ConvertKit hosts live workshops where customers can spend an hour or so learning about the system and how to improve their email marketing strategy.

To learn what it would take to commit to the platform straight now, you can even talk with ConvertKit customer care before signing up. Moreover, you can search the company’s knowledge base and FAQ section to discover a solution. Or, you can connect using your preferred social media platforms.

But, live chat assistance is offered from 7 AM to 6 PM.

You can contact MailerLite whenever you want, unlike ConvertKit. Be aware that paying clients have access to live chat help, while users on free plans only have access to email assistance on a 24/7 basis. Yet, generally speaking, you can almost surely obtain respectable service with any option.

There is a distinction between the features offered by the two email marketing organisations.

While ConvertKit does not support drag-and-drop functionality, MailerLite does, which is a significant point of differentiation. Instead, you’ll need to construct emails using HTML and CSS, which non-technical consumers may find challenging to learn.

Moreover, MailerLite provides more than twenty email designs that are distinctly contemporary and simple to update. ConvertKit won’t give you any, even though the two dozen email design options are very sparse in comparison to the top MailerLite alternatives available.

Hence, if you are switching from MailChimp, you may want to take it into account, keeping in mind that MailChimp is the platform of choice for email marketing when it comes to offering email templates.

The best way to onboard subscribers is through creating forms. Also, being able to design excellent web forms will help you increase the number of opt-ins from browsers that turn into devoted subscribers, leads, and customers.

Using a variety of form-building options, you can utilise ConvertKit to create popups, landing pages, and more. Each marketer can benefit from creating popups and landing pages using MailerLite.

MailerLite vs ConvertKit:
You can sell your goods and memberships using both email methods. You can develop automation using either email tool.

Whereas Mailerlite is more visually oriented, Convertkit is more text-oriented. You can perform A/B testing with both email services. These two email services appear to be very comparable so far, but the free plan version does not cover all capabilities.

Let’s compare the features given in the free vs. premium plans now. If you need automation and offer a variety of freebies, Mailerlite’s free plan is perfect for you. For instance, I offer many freebies for freelancers, bloggers, and SEO experts on Nomad Life 101.

If you send a monthly or weekly email and don’t need automation, Convertkit’s free plan is perfect for you.

When it comes to their intended audience

MailerLite is using a rather wide net. Thus, there are many persuasively phrased, modest, but assured marketing claims.

On the other hand, ConvertKit pretty quickly hammers home its niche objectives.

This email marketing tool is designed with content producers and creatives in mind. While having a lot of elements in common, they each cater to a different clientele.

ConvertKit only requires verification during the subscriber migration procedure. Other than that, all you need to get started is an active credit card and an email address.

Setting of a MailerLite Account
MailerLite takes it seriously their reputation. To the point where it might drive away some of their most impatient clients. The business puts all new signups through an approval process to make sure they don’t have to deal with the reputational consequences of shady clients reporting that their MailerLite email campaigns land up in their receivers’ spam boxes.

ConvertKit has no such clearance procedure, indicating a clear belief that the client bears the complete risk of sending “poor” emails that land up in the recipient’s spam folders.

Templates for MailerLite
A great variety of stylish, contemporary, and appealing HTML email templates are available from MailerLite. The large library of MailerLite is filled with more than 24 templates. See the section below for more information. Each of these is very customizable.
ConvertKit email funnels
ConvertKit is a strong supporter of text-based emails. Because of this, their platform does not provide even a single pre-made HTML template. But, they do provide a very limited number of straightforward text email templates that address important issues like text alignment and font choices.
ConvertKit email funnels
A sequence of pre-written emails that are planned to be sent to subscribers at predetermined intervals is referred to as ConvertKit email funnels. These funnels are made to lead subscribers to a particular objective, such as completing a purchase or enrolling in a course.

The funnels can be configured with a variety of triggers, like when a new subscriber joins your list, when a certain link or button is clicked, or when an event is triggered.

ConvertKit email funnels come in a variety of popular configurations, including:

  • Welcome Funnels – Welcome new subscribers and assist them in getting to know your brand better with the aid of these funnels.
  • Educational Funnels – These funnels are made to inform visitors about a certain subject or to promote a course.
  •  Challenges – These funnels are made to assist users in achieving a particular objective, like losing weight or becoming more organised.

ConvertKit email funnels are all things considered, a great method to interact with your subscribers and encourage them to take action. These funnels can dramatically improve your marketing efforts if you choose the right plan and apply it properly.

MailerLite landing page builder
Without requiring design or coding expertise, users of MailerLite’s landing page builder can produce polished and efficient landing pages. Users can quickly alter templates or build new pages using the drag-and-drop interface.

The landing page builder from MailerLite has a few noteworthy features, such as:

  • Landing pages with a mobile-responsive design look great and work properly on mobile devices.
  • A/B testing enables users to compare various iterations of their landing pages to find the messaging or design elements that work best.
  • Team members can collaborate on creating and editing landing pages using collaboration tools.
  • Integrations – Popular website builders, CRM systems, and other marketing tools are all compatible with MailerLite.
  • Analytics – users can track page views, conversion rates, and other metrics to monitor the performance of their landing pages.

Overall, MailerLite’s landing page builder offers a powerful and user-friendly solution for creating effective landing pages with little effort.

 In conclusion, both MailerLite and ConvertKit are popular email marketing platforms that cater to different needs. MailerLite is best suited for small businesses and bloggers who are looking for an affordable and user-friendly email marketing tool. It offers basic features that are easy to navigate and use. ConvertKit, on the other hand, is ideal for professional bloggers, digital marketers, and online creators who require advanced features such as automation, segmentation, and landing pages.

Ultimately, the choice will be made based on the particular requirements of your company or brand. MailerLite may be the best option for you if you’re just starting, have a modest amount of subscribers, or are searching for a cost-effective solution. ConvertKit is a good option to take into account if you are more established, have a sizable email list, or require additional features. As both platforms provide free trials, it’s worthwhile to check them out to discover which one best meets your requirements.

Alternative Post for You

Campaign Monitor and GetResponse are reputable email marketing platforms with a solid set of features and ease of use. Campaign Monitor is known for its visually appealing design and customization options, while GetResponse offers a broader range of integrations and additional features like CRM and Autofunnel.

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