By Sumo
About Sumo
In the digital era, marketing plays a pivotal role in the success of any business. With the growing need for effective marketing strategies, companies are constantly seeking reliable and efficient marketing tools to streamline their efforts. Sumo, a popular marketing tool, has emerged as a trusted solution for businesses of all sizes. In this article, we will delve into the features, pricing, alternatives, and user reviews of Sumo to help you make an informed decision.
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Sumo features
  • List Builder: Sumo provides an array of list-building tools, including pop-ups, scroll boxes, and welcome mats, to capture visitors' email addresses and expand your email list.
  • Social Sharing: Sumo enables users to add social sharing buttons to their websites, making it easy for visitors to share content across various social media platforms.
  • Heat Maps: This feature allows you to gain valuable insights into how visitors interact with your website, helping you optimize your content and layout for better engagement.
  • Smart Bar: Sumo's Smart Bar is a customizable floating bar that can be placed at the top or bottom of your website to promote special offers, collect emails, or drive traffic to specific pages.
  • E-commerce Solutions: Sumo offers various tools to boost e-commerce sales, such as cart reminders, welcome discounts, and inventory countdowns.
Why Choose Sumo?
Sumo offers several advantages that make it an attractive choice for businesses:

  1.  Ease of Use: Sumo’s user-friendly interface makes it accessible to users of all skill levels, allowing them to create and implement effective marketing strategies without the need for extensive technical knowledge.
  2.  Comprehensive Toolset: With its wide range of features, Sumo provides a complete marketing solution, eliminating the need to invest in multiple tools or services.
  3.  Customization Options: Sumo allows for extensive customization, enabling businesses to align the tool with their brand identity and marketing goals.
  4. Integration Capabilities: Sumo seamlessly integrates with popular platforms such as Shopify, WordPress, and WooCommerce, ensuring a smooth workflow and enhancing productivity.

Who is Sumo for?
Sumo is utilized by a variety of individuals, businesses, and organizations, including:

  1. E-commerce Websites: Online retailers and e-commerce businesses use Sumo to increase their website conversions, recover abandoned carts, and build their email lists for marketing purposes.
  2. Content Publishers and Bloggers: Sumo blog offers tools that enable content publishers and bloggers to capture leads, grow their email subscriber base, and encourage social sharing of their content.
  3. Small and Medium-sized Businesses (SMBs): SMBs across different industries leverage Sumo to implement lead capture forms, create targeted marketing campaigns, and track visitor behavior on their websites.
  4. Marketing Agencies: Digital marketing agencies incorporate Sumo into their clients’ websites to improve conversion rates, track campaign performance, and optimize lead generation efforts.
  5. SaaS Companies: Software-as-a-Service (SaaS) companies use Sumo to enhance their lead generation strategies, improve user onboarding experiences, and increase customer engagement.
  6. Non-profit Organizations: Non-profit organizations utilize Sumo’s tools to capture supporter information, increase donations, and expand their reach through email marketing campaigns.
  7. Online Course Creators: Sumo provides features that allow online course creators to grow their email lists, offer lead magnets, and optimize their sales funnels to attract and convert students.

Sumo Pricing
Sumo offers different pricing tiers to suit various business needs. The pricing plans are as follows:

– Free Plan: Sumo provides a Sumo free trial with limited features, allowing businesses to explore the tool’s capabilities before committing to a paid plan.

– Pro Plan: $39 /mo$468 paid annually

With the Sumo discount you save $120 per year

Sumo Alternatives
If you are looking for alternatives to Sumo, which is a suite of marketing tools, here are some options you can consider:

  1. OptinMonster: OptinMonster is a popular lead-generation tool that helps businesses convert website visitors into subscribers and customers. It offers various types of opt-in forms, targeting options, and analytics to optimize conversions.
  2. Hello Bar: Hello Bar is a simple and customizable tool for adding notification bars, pop-ups, and opt-in forms to your website. It provides options for lead generation, announcement promotion, and social media engagement.
  3. Sleeknote: Sleeknote is a user-friendly platform for creating and displaying pop-ups, slide-ins, and other lead capture forms. It offers advanced targeting and customization options to engage website visitors and generate leads.
  4. ConvertFlow: ConvertFlow is a comprehensive conversion optimization platform that allows you to create personalized on-site messages, forms, and landing pages. It offers advanced targeting, segmentation, and automation capabilities.
  5. Privy: Privy is a suite of conversion and email marketing tools that help businesses capture leads, grow their email lists, and automate personalized email campaigns. It offers various form types and targeting options.
  6. WisePops: WisePops is a pop-up builder that enables you to create and display highly targeted pop-ups on your website. It offers advanced targeting rules, A/B testing, and integrations with popular email marketing platforms.


Sumo, also known as SumoMe, is a suite of website optimization tools that includes an email capture tool. The Sumo email capture tool is designed to help website owners and marketers grow their email subscriber lists by creating and displaying opt-in forms on their websites.

The email capture feature of Sumo plugins allows you to create various types of opt-in forms, including sumo pop-ups, welcome mats, scroll boxes, and more. These forms can be customized to match your website's branding and can be targeted based on user behavior, timing, or other criteria.

Sumo's email capture tool provides functionality for integrating with popular email marketing platforms, such as Mailchimp, allowing you to seamlessly transfer captured email addresses and subscriber information to your preferred email marketing service. This sumo integration enables you to automate email campaigns, send newsletters, and engage with your audience through email marketing.

With Sumo's email capture tool, you can track and analyze the performance of your opt-in forms and measure key metrics such as conversion rates, impressions, and sign-ups. This data helps you understand the effectiveness of your email capture efforts and optimize your strategies accordingly.

Sumo comparisons
Sumo and Mailchimp are both popular marketing tools, but they serve different purposes within the marketing ecosystem. Here’s a comparison of Sumo and Mailchimp:


  1. Focus: Sumo is primarily focused on website optimization and lead generation. It provides a suite of tools, including pop-ups, forms, and social sharing buttons, to help businesses capture leads, increase conversions, and grow their email lists.
  2. Lead Generation Features: Sumo offers various types of opt-in forms, such as pop-ups, welcome mats, and scroll boxes, which can be customized and targeted based on user behavior and preferences. It also provides built-in analytics to measure the performance of lead capture forms.
  3. Integration: Sumo integrates with popular email marketing platforms, including Mailchimp, allowing seamless transfer of leads and email subscriptions to your Mailchimp account.


  1. Email Marketing Focus: Mailchimp is primarily an email marketing platform that allows businesses to create and send email campaigns, manage subscriber lists, and track email performance. It provides a wide range of email templates, automation features, and segmentation options.
  2. Email Campaign Management: Mailchimp offers a user-friendly interface for creating and managing email campaigns. It provides features like drag-and-drop email builders, A/B testing, scheduling, and reporting to help optimize email engagement.
  3. CRM and E-commerce Integration: Mailchimp integrates with popular customer relationship management (CRM) systems and e-commerce platforms, allowing businesses to synchronize customer data, track purchase behavior, and send targeted email campaigns.
  4. Automation: Mailchimp offers advanced automation features, such as drip campaigns, welcome series, and abandoned cart emails, to engage subscribers and nurture leads automatically based on predefined triggers.
  5. Reporting and Analytics: Mailchimp provides detailed analytics on email performance, including open rates, click-through rates, and subscriber engagement, allowing businesses to measure the effectiveness of their email marketing efforts.

Sumo Reviews
To provide a balanced perspective, let’s take a look at what users are saying about Sumo:

– Positive Reviews:

Many users appreciate Sumo’s extensive range of features and its ease of use. They find the list-building tools, social sharing options, and heat maps particularly valuable. Users also praise Sumo’s integration capabilities and the ability to customize the appearance of the marketing elements.

– Negative Reviews:

Some users have reported experiencing occasional technical glitches or issues with the user interface. Others have mentioned that certain features, such as A/B testing, could be more advanced or customizable.

It’s important to note that user experiences may vary, and it’s advisable to try out Sumo’s free trial or consult with the company directly to address any concerns.

Add a Review to This Software
Sumo offers a comprehensive set of marketing tools designed to help businesses drive traffic, generate leads, and increase conversions. With its user-friendly interface, customization options, and seamless integrations, Sumo provides a reliable solution for businesses of all sizes. While there are alternative options available, such as Mailchimp and OptinMonster, Sumo’s wide range of features and affordable pricing make it a compelling choice.

Before making a decision, it’s recommended to explore Sumo’s free trial, compare it with other tools, and consider your specific marketing goals and requirements. With Sumo’s diverse range of features, businesses can streamline their marketing efforts, optimize their website, and achieve their growth objectives in an increasingly competitive digital landscape.

Alternative Software
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URL Profiler

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UpViral is a comprehensive referral marketing platform that empowers businesses to run viral campaigns, drive organic growth, and boost customer engagement. It provides a suite of tools and features designed to maximize the potential of word-of-mouth marketing and incentivize customers to share products or services with their network.

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