Zoho Social, crafted by the esteemed Zoho Corporation, is a robust social media management tool. Tailored for businesses, it facilitates efficient social media handling, audience engagement, and performance analysis. With its array of features and integrations, Zoho Social simplifies management across multiple platforms.

- Messenger Campaigns: Opesta allows you to create and automate personalised Messenger campaigns to engage with your audience. You can send targeted messages, broadcasts, and sequences to nurture leads, promote brands or services, and provide customer support.
- Audience Segmentation: With Opesta, you can segment your Facebook Messenger audience based on various criteria such as demographics, behavior, and interactions. This segmentation lets you send highly relevant and personalised messages to different audience segments.
- Chatbot Builder: Opesta provides a visual chatbot builder that allows you to create interactive and automated conversational flows. You can design chatbots that guide users through different scenarios, provide information, answer questions, and collect data.
- Lead Generation: Opesta helps you capture leads directly from Facebook Messenger. Using customisable forms and conversational flows, you can set up lead-generation campaigns that prompt users to provide their local information, such as email addresses or phone numbers.
- Autoresponders: Opesta enables you to set up automatic responses to frequently asked questions or common inquiries. This feature helps streamline customer support and ensures timely answers to queries, improving overall user experience.
- Abandoned Cart Recovery: Opesta allows you to send automated messages to users who have left their carts on your website or within the Messenger conversation. These messages can help recover lost sales by reminding users about their abandoned items and offering incentives to complete the purchase.
- Analytics and Reporting: Opesta provides analytics and reporting tools to track the performance of your Messenger campaigns. You can monitor open rates, click-through rates, conversions, and revenue generated. This data helps you measure the effectiveness of your campaigns and make data-driven decisions.
Opesta typically offers tiered pricing based on the number of subscribers or contacts you have in your Facebook Messenger audience. They may have different plans, such as Basic, Pro, and Enterprise, each with features and pricing structures.
The Basic plan is usually designed for small businesses or individuals, starting with Facebook Messenger marketing. It gives essential features at an affordable price point.
The Pro plan often caters to growing businesses or those with more extensive subscriber lists. It provides advanced features and scalability to manage a larger audience and create more sophisticated Messenger marketing campaigns.
For larger enterprises or businesses with complex needs, Opesta’s Enterprise plan is available. This plan is typically customisable and tailored to meet specific requirements, with advanced features, dedicated support, and additional services.
Opesta CRM Integration
For businesses, efficient data management and collaboration between marketing and sales teams are critical. Opesta understands this need and seamlessly integrates with popular Customer Relationship Management (CRM) systems. By integrating Opesta with their CRM, companies can ensure smooth data flow, enhance lead management, and improve customer profiling. This integration gives marketing and sales teams a unified view of customer data, enabling them to create more targeted and personalised marketing campaigns. CRM integration empowers businesses to align their marketing efforts with sales goals and optimise the customer journey.

In the fast-paced digital landscape, businesses seek efficient marketing solutions to engage customers. Opesta, a leading marketing automation tool, offers comprehensive features and integrations. It empowers businesses to automate campaigns, boost engagement, and generate valuable leads, adapting to the evolving needs of modern consumers.
Opesta Lead Generation
Generating high-quality leads is essential for business growth, and Opesta offers powerful tools to facilitate lead generation. The software enables businesses to capture leads through various channels, including landing pages, social media, and chatbot interactions. Opesta provides features to optimise lead capture forms, implement lead scoring mechanisms, and automate lead nurturing processes. By leveraging these lead generation capabilities, businesses can attract potential customers, nurture relationships, and increase conversion rates.
Opesta Customer Engagement
Customer engagement is critical in building lasting relationships and fostering customer loyalty. Opesta equips businesses with the tools to engage customers on a deeper level. Companies can deliver targeted content and experiences based on customer preferences and actions through personalised messaging, behavioural triggers, and automated follow-ups. Opesta’s customer engagement features enable businesses to create meaningful interactions, provide timely support, and nurture relationships throughout the customer journey. This focus on customer engagement helps companies build trust, enhance brand loyalty, and drive repeat business.
Opesta Marketing Analytics
businesses need access to comprehensive analytics and reporting to drive continuous improvement and measure the success of marketing efforts. Opesta offers robust marketing analytics features that provide valuable insights into campaign performance, audience behaviour, and return on investment (ROI). Marketers can map the key metrics, such as email open rates, click-through rates, conversion rates, and more, to evaluate the effectiveness of their campaigns. Opesta’s analytics capabilities enable businesses to make data-driven decisions, identify areas for optimisation, and refine their marketing strategies to achieve better results.
Opesta excels in email marketing, offering intuitive tools for creating personalised email campaigns that resonate with target audiences. The platform’s chatbot integration allows businesses to provide instant responses, automate lead generation, and deliver customised recommendations, enhancing customer experiences. Opesta software empowers businesses to take their marketing efforts to new heights. By leveraging automation, personalisation, and data-driven insights, companies can optimise their marketing strategies, drive engagement, and achieve tangible results in a highly competitive digital landscape. With Opesta, businesses have the tools they need to succeed in the evolving world of marketing and customer engagement.
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