By ActiveCampaign
ActiveCampaign email marketing is a company that provides cloud-based marketing and sales automation software that includes tools for email marketing, lead scoring, and web analytics, as well as a CRM platform and a live chat messaging platform called Conversations. Non-technical users won’t need to employ bespoke scripting or APIs to send transactional emails automatically. ActiveCampaign differentiates its customer experience automation (CXA) software from traditional email marketing and CRM systems by including customer support in its services. ActiveCampaign communicates with over 850 additional programmes in addition to Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Calendly, Slack, Facebook, and WooCommerce. ActiveCampaign was started in 2003 by Jason VandeBoom to help small and medium businesses automate their marketing tasks and preserve contacts.
Top Features
ActiveCampaign is an all-in-one marketing and sales automation program that admits consumers to transmit email campaigns, automate their sales and marketing processes, and control their contacts and customers. One of the features of ActiveCampaign is the ability to use their SMTP (Simple Mail Transfer Protocol) i.e., ActiveCampaign SMTP server to transmit emails. This may be useful if you want to transmit emails from your site or application, rather than utilizing the ActiveCampaign web connect.

ActiveCampaign offers automation features that admit consumers to generate automated email campaigns and workflows. Automation admits you to start a sequence of emails that are set off by specific conduct or events, such as a subscriber signing up for a newsletter or making a purchase. With ActiveCampaign, you can construct email campaigns for lead maintenance, abandoned cart recovery, welcome series, win-back campaigns and more. These campaigns may be triggered by specific conduct, such as a new subscriber signs up, a purchase being made, or a specific date or time.

ActiveCampaign does not offer a built-in landing page creation tool i.e., it doesn’t have any ActiveCampaign landing page. However, it does integrate with several popular landing page builders such as Leadpages, Unbounce, and Instapage, which allows you to create and design custom landing pages for your website and link them to your ActiveCampaign account.

Who it's for?
  • Small business owners who need an easy-to-use email marketing platform to create and send campaigns
  • E-commerce entrepreneurs need to segment their customer base and track purchase histories.
  • digital marketers who want to create automated campaigns to deliver customised messages.
  • Sales teams that need to manage leads and track their progress through the sales funnel
  • Developers who need to create custom integrations with third-party applications
  • Non-profits that require powerful segmentation and reporting capabilities.
  • Customer service teams that need to manage customer inquiries efficiently
  • Companies that need to create surveys and polls to gather customer feedback
Why should we pick ActiveCampaign for email marketing?

  1. Is ActiveCampaign email good for you?

Maybe you are still planning, just taking a step towards your dream, or walking a few steps or more. This powerful and easy-to-use software allows you to automate follow-up campaigns and edit multiple conditions. ActiveCampaign provides numerous tools, including activecampaign email automation, segmentation, personalization, list management, and analytics. It includes a simple drag-and-drop interface that makes it simple to design emails with eye-catching design elements. The ability to build dynamic content blocks and access an incredible selection of email templates makes it simple to tailor your emails. It is also simple to sync data and automate procedures with ActiveCampaign because it is integrated with well-known CRM, e-commerce, and marketing platforms. Last but not least, ActiveCampaign’s reporting tools give you insightful information about your email campaigns, enabling you to maximise your ROI and optimise your efforts.

  1. Is ActiveCampaign worth your time?

According to our research, ActiveCampaign email marketing is reliable, effective, and reasonably priced. You can track conversions and automate your marketing efforts with the software’s many capabilities. Additionally, it offers thorough analytics and reporting, allowing you to analyse your success. ActiveCampaign’s user-friendly email marketing interface makes it simple to use, and the company’s customer support team has a remarkable reputation for assisting. Overall, ActiveCampaign is a fantastic platform that can be used by companies of any size. No matter the industry, ActiveCampaign is the best email and automation technology for professional organisations.

  1. Why is ActiveCampaign a good choice for email marketing? 

ActiveCampaign automation is the most powerful tool that can allow you to set up virtually any automation you can think of, including triggered campaigns, sales follow-ups, automated segmentation, and dynamic email content. Additionally, ActiveCampaign provides free customer service, including live chat and phone support, a self-help knowledge base, and complementary data migration, along with 500+ pre-built automation templates that make it simple for users to instantly create and run connected campaigns across all channels. ActiveCampaign offers thorough reporting and analytics, letting users monitor the effectiveness of their efforts. Finally, ActiveCampaign provides a straightforward, user-friendly interface that enables users to design and launch campaigns rapidly.

How to use ?
You can be a pro user or a completely new one, in both cases, this section can help our readers to get logged in with ActiveCampaign email marketing software. 

  1. First, you need to sign up for an account.
  1. Visit the ActiveCampaign website and click the “Free Sign Up” button. 
  2. Enter your contact information, including your name and email address. 
  3. Create a password and accept the terms of service.
  4. Choose your desired plan, then enter your payment information.
  5. Once you’ve completed the sign-up process, you will receive an email with your account details. 
  6. You can then log in to your account and start exploring ActiveCampaign features and tools.
  1. Connect Your Email Account. 
  2. Create Your Campaign. 
  3. Add Your Contacts. 
  4. Monitor Your Campaigns. 
  5. Integrate with Other Tools. 
  6. Automate Your Processes.

14.00 / month
  • 14-day Free Trials period

Lite plan : $9.00 Per Month , Plus plan : $49.00 Per Month , Enterprise plan : Contact ActiveCampaign

Features of ActiveCampaign
  • Reporting & Analytics- Basic Reporting & Web Analytics.
  • Email Marketing- Building and Personalizing Emails, Sending Outbound Emails, Manage Email Deliverability & Automated Email Responses.
  • Online Marketing- Landing Pages and Forms, Dynamic Content & Mobile Optimized.
  • Lead Management- Marketing Lead Database, Data Quality Management, Segmentation, Lead Nurturing, Online Behaviour Tracking & Automated Alerts and Tasks
  • Technology Glossary Feature- Case Management, Programme Management & Machine Learning
ActiveCampaign reviews
  • Pricing
  • Usability
  • Features
  • Customer Support
  • Trust factor
Comparison with ActiveCampaign

Companies Best for Free plan Paid plans start at
Sendinblue Small businesses, start-ups, SaaS Up to 300 emails/day Unlimited contacts $25/20,000 emails/month + Unlimited contact storage
Mailchimp Small businesses, freelancers Up to 2,500 emails/month forever $13/2,500 emails/month, 500 contacts
Klaviyo Ecommerce Up to 250 contacts $20/month, 500 contacts
ConvertKit Creators Up to 300 contacts $9/month, up to 300 contacts
Drip Ecommerce 14-day free trial $19/month, 500 contacts
MailerLite Creators, small businesses Up to 1,000 contacts 12,000 emails/month $10/month, 1,000 contacts
Campaign Monitor Digital marketing agencies, mid-sized businesses Free trial 5 contacts $9/2,500 emails/month, 500 contacts

Review Form
ActiveCampaign email marketing is a powerful tool for any business. ActiveCampaign is a great option for marketers who are looking for a solution witty of features that is easy to access. It is also a good choice for users who need an affordable option. The fact that they offer email templates, integration with other platforms, and the ability to create custom emails makes this platform perfect for beginners who want to get started quickly without having to spend money on expensive tools. If you’re looking for an easy way to build your email list in 2023 without spending hundreds of dollars on software or services, then Active Campaign might be worth considering!
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