1. Smart campaign techs: Benchmark aids you with smarter editing features reducing harder resources. Smart sending tool saves your time and will send email newsletters to engaged customers and non-engaged contacts as well at a true time to hold back your reputation from getting wasted in business. Additionally, The Drag and Drop builder allows you to place blocks and pictures in email wherever you want. Secondly, the HTML editor will fully help you customise your email with a live preview from its efficient code editor. You can also use the RSS email feature to inbox ready-to-send emails to customers automatically after updating the blog.

2. Innovative Templates: If you know who is your audience but have failed to thrill them with your innovative business products then this time you need to work on creative templates which grab viewers’ attention to straight jump to your landing page. Benchmark with its pre-built email marketing templates assures you to show confidence. From choosing beautiful colour schemes, and adding desirable images and text to formatting images and text size, everything will be under the construction of Benchmark template crafting. Even without any struggle with photoshop, you can simply edit photos by adjusting size, colours, fonts and stickers. 

3. Audience integration: To nurture leads and efficiently save manual effort, integration with various platforms is quite necessary to associate with the entire world despite being anywhere. Benchmark assimilates with several apps & plugins such as WordPress, Shopify, Google sheet, Zapier and so on to track down customer lists, meet more subscribers with customized product blocks, enable pricing buttons, create email sketches and merge with 1500 onwards services like google docs, Facebook, Gmail etc following consumer engagement. 

4. A/B testing: Email marketing strategy with a powerful A/B testing feature usually optimize page traffic for revenue growth. Benchmark with this feature verifies every data-protected lineup from the subject line to the forward time by assuring some email elements like CTA language, email sending time and date, email copy, text preview, email format etc to safely reach the audience and make the best result out of it. 

5. Email Automation: Benchmark’s professional email automation works depending on subscribers’ activeness. Here you can customize your automation design or go ahead with Benchmark easy-to-go templates for enhancing customers’ behaviours towards your trade. If an audience shows interest then triggered emails or automated email templates help you get attached to customers till they step forward to the next. Benchmark email automation strategy precisely aids you in converting leads to potential customers. 

6. Audience segmentation: segmentation finds out the promising customer base and the lead preferences including customer location, age, performance, requirements, deadline and many other factors. Benchmark unlike other email marketing tools helps you ascertain what an individual customer wants to maintain an everlasting relationship not only by focusing on their pattern of purchasing, lead forward and interaction. 

7. Landing page: The landing page should be like an introduction- the knowledge and service in short. Benchmark allows you to urge customer reaction immediately through embedded forms in the landing page which insert email contacts in the list and template layouts for increasing conversion. The landing page of Benchmark email automation has a provision to link directly with email campaigns and customer journeys in a consistent and effective manner. 

 Elementary features: Benchmark email automation brings up various uncomplicated features like a free monthly plan, A/B testing, lead generation, landing page, segmentation and so on which can help ignite customer growth as well as emerging brand visibility. 

24/7 customer support: Benchmark always welcomes you to get connected with its praisable customer executives whenever you face any problems operating email campaigns. If you are committed to your business then they are committed to your difficulties running marketing.  

Marge other services and tools: To dedicatedly support your enterprise with delicate protection, Benchmark has partnered with various services like Google, Rackspace, Zendesk, litmus, Intelsecurity etc and integrated with numerous tools such as Zapier, WordPress, Paypal, Shopify, Zoho and many more by gathering email marketing instruments to make stronger and committed email subscribers base.  

Straightforward layouts: If you’re searching for accessible and customization-friendly templates at time same time, Benchmark is the right choice for you. In-built editing layouts and formatting designs are quite handy to easily perceive an idea of email marketing.

Low subscription: Free subscription plans are always close to everyone because the buffer time resolves your inner queries. Benchmark is no exception in providing a free subscription plan with basic but leading features. The other subscription plans are also budget-friendly keeping in mind the ability of every business in the market. 

Benchmark vs Sendinblue: A remarkable competitor of Benchmark, Sendinblue has come up with great quality features and a free subscription plan which make it one of the most unbeatable email marketing software but its premium plans are expensive.  

Benchmark vs GetResponse: GetResposne with its almost 99% deliverability rate, hassle-free customer service and standard features facility coming with the free plan point out some glitches of Benchmark. 

Mailerlite vs Benchmark: Another Benchmark alternative is Mailerlite which is acclaimed by bloggers, entrepreneurs, social media influencers and coaches for its straightforward signup program, understandable landing page, intuitive layouts and editors, excellent customer service and most importantly free subscription plan including all features under one roof but it lacked handy features and articles.